maybe it's because they have Jack de Johnette printed on the head, so that when I look down at my drums while playing I get inspired, maybe it's the black rough texture that just looks so good, or maybe it's the tone like no other heads I've ever played; (and I've been playing since the mid 70's. you can tune then tight and high, or low and funky, they are simply the best heads I've ever played, end of story...