I gotta be honest here. I bought it mainly for the looks, and they look goooooood.
However, it surprised me in the most pleasent way when I've found that they work just as well as some of my more expensive cables. Once again, Ernie Ball is being a badass, and we get to enjoy good products at an affordable price range.
I use it to run my guitars into pedalboard and amp, and they're dead quiet, and I'd trust it at home, in the studio, or even playing live. Just a good cable all around, and a nice change of pace from the regular black ones.