So, the reason for only giving 3 stars when I've given the individual categories 5 stars each is purely down to the texture of the cloth.
As a cleaning implement it's fine, I've used it to clean my guitar several times and it works fine, it's a decent size and double sided, everything you'd want. But the feel of it in your hands is indescribably uncomfortable. The best comparison I can think of is when your hands are really dry and you're handling paper, it gives you the same sensation as scratching a blackboard.
I'm really not sure how this happens, but I can tell you that it is bad enough that I now wear a glove to avoid this sensation when using the cloth. I do have somewhat sensitive skin, my hands dry out really easily and I get the aforementioned (and dreaded) dry hands-on-paper feeling a lot, so it may be just something wrong with me. I don't know, but that's my two cents on this product.
If the sensitive skin issues I mentioned sound familiar to you then you may want to try something else, I probably won't be buying another one of these, it doesn't even have particularly obvious Fender branding, it's just on the tag.