Do what is advertised on the tin, which is to provide a decorative light. The gel holders are a bit difficult to fit into the holders, but a judicious application of needle-nosed pliers handled that. A bit more difficult if you want to have both gel holders and barn-doors, but still possible. I used mine with 35 watt lamps ... the sticker stated that they are rated up to 50w, but I vaguely recall a somewhat lower number in the product description; no worries, as 35w was all I had on hand. They look cool, and they actually provide good fill, rim, back and kick lighting for videos.