Yes you could pay double for a cloudlifter, but for me the none intrusive style of the Fethead did it for me.
I use this with my Shure Sm7b, whoa that girl is gain hungry, but the Fethead handles it like a boss, be it connected to my audio interface or straight into the mic, it really doesn't matter it feeds that mic with the gain it needs.
My preferred connection is straight into the Sm7b then xlr to audio interface, people just don't see it as it looks just like some fancy xlr, that's what I mean about none intrusive, there is seriously minimal white noise, even at the highest levels.
I would pick a Fethead over any other, for me it's a no brainer, if you want to see it in action find me on YouTube "The Restless Natives" you will see how the Fethead just blends in.
Should you buy it, my opinion is, you would be silly not to.