Back in the 1960s, American entrepreneur and musician Ernie Ball, unhappy with what was available at the time, began producing his own guitar and bass strings. These quickly earned him an outstanding reputation on the music scene, and the Ernie Ball company was born. The company remains in family ownership to this day, and over the years has added numerous practical accessories and tools for musicians to its product range - which for some years now has also included professional-grade instrument cables. Thanks to their high-quality internal construction and effective shielding, Ernie Ball cables offer an almost loss-free signal transmission and a correspondingly transparent sound. In addition, the cables are available in different lengths and colours, from classic black and bright neon- through to retro-look braided fabric.
Ernie Ball cables feature a double-core conductor that ensures a highly linear sound transmission together with multi-layer shielding to prevent unwanted signal interference - a particularly important factor in the age of wireless internet and Bluetooth. The high-quality jack connectors feature a large contact surface for optimum conductivity, and when plugged in they sit tightly enough in the socket to prevent the cable from being accidentally pulled out. The PVC jacket is also very robust and guarantees a long service life, even if you step on your cables every once in a while. All cables have one straight and one angled plug, and are thus suitable for every type of guitar or bass. The version with a black jacket is also available with two straight plugs or with gold-plated plugs.
Thanks to their high-quality construction and physical attributes, Ernie Ball professional instrument cables are an excellent choice for musicians who want the sound of their instrument and the nuances of their playing to reach their amplifier unaltered. Thanks to the wide range of colours and jacket types available, Ernie Ball cables are also an attractive choice for musicians who value looks as well as sound. Players can choose from five different colours that allow them to match their cables to the colour of their instrument, their amp, or even their outfit, and for fans of retro looks, Ernie Ball also offers four different braided fabric finishes and even coiled cables.
The Ernie Ball company was named after its founder and has its headquarters in San Luis Opisbo, California. Being a guitarist himself, Ernie Ball knew their needs very well. A major problem for him in the 1950s and 1960s was the lack of high-quality guitar and bass strings. In 1962, Ernie Ball invented the “Slinky”, a very flexible and therefore much more comfortable string, which also sounded better and was more durable. He specifically brought individual string gauges onto the market for a young clientele and touring musicians. The company’s success was unstoppable, and today Ernie Ball is the world's largest manufacturer of guitar and bass strings. Over the years, the range has expanded and now includes accessories such as cables, picks, straps, etc. Ernie Ball is also known in connection with the instrument manufacturer Music Man, which the company bought in 1984, but which continues to operate as an independent brand.
The Ernie Ball company is primarily known for its high-quality guitar and bass strings, but also offers a wide range of extremely useful tools that can make day-to-day life a lot easier for guitarists and bassists - of which instrument and patch cables are just the beginning. For example, Ernie Ball offers a whole selection of care products for all manner of stringed instruments in addition to practical tool kits that allow players to carry out small repairs and adjustments on their own guitars and basses. Last but not least, those who value an authentic look when playing will also find a variety of stylish straps in Ernie Ball's product range.