I wanted a quality speaker lead that was just the right length. I don't like speaker cables that are longer than they need to be, and I don't want to know about making them myself, and I don't think I could make something this good for the same money, or less, anyway. This one has angled jacks, which again work best in my setup. It's well made, has a wonderful, professional feel and represents superb value for money. I'll wait until I make another order and add a couple more of these: they're the best I have had.
If you're looking for a high-quality speaker cable, without hassle, that uses no more cable than necessary, to cut down on signal path: look no further.